For the 10-week back-to-school period (June 30th -Sept. 7) computer sales across the United States declined 2.5 percent from 2012.
NPD Group’s Weekly Tracking Service said that notebook and desktop sales both declined, down nearly 2 percent and 5 percent, respectively.
More optimistically, the research firm also found that the average price of a computer also declined from $709 in 2012 to $671 this year.
Google Chromebooks provided some growth in the lacklustre market, however.
NDP Group reports that Chromebooks, which didn’t exist in 2012, added almost 175,000 units to the market this year and represents almost 3.3 percent of back-to-school computer sales.
Stephen Baker, VP of Industry Analysis at NPD, said: “Chromebooks and Windows Touch helped offset what could have been much steeper declines this back-to-school season. While these results are better than the almost 4 percent decline from the first half of the year, any declines in the crucial back-to-school period leave reason to be concerned for the upcoming holiday season.”
We expect that new Chromebooks from HP, Toshiba, Acer, Asus with the new Haswell chip from Intel should also figure prominently and help with holiday sales.