Asustek Preparing to Join Chromebook Team in 4th Quarter

Asustek Computer is preparing to enter the Chromebook market by the fourth quarter this year.
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According to Taiwanese online publication DigiTimes, Asustek is hoping to bolster its order volume with Chromebooks due to poor back-to-school demand so far.

“Asustek has recently reduced its notebook shipment forecast for 2013 to 17-19 million units, down from 22-24 million originally, and has begun seeking new demand in the IT market,” reports DigiTimes.

On September 15, Asustek is expected to discuss upcoming products with partners Microsoft and Intel. It wouldn’t be out of the question for Google to step in at that time either, possibly to introduce new Chrome-OS notebooks or Android-powered devices for that matter.

About Cliff Boodoosingh

Cliff Boodoosingh has been writing on Internet-based technology for more than 10 years. At Dow Jones he covered the money markets, Canadian dollar and daily hot stocks. He authored Regional Analysis sections and competitor profiles for business intelligence reports on the mobile/wireless markets at Marcus Evans. He recently moved from managing digital publications and media coverage for the Technology Division at VerticalScope to oversee content development at Rates.ca, a new personal finance portal.
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