Acer Plans to Increase Focus on Chromebooks

xl_Acer_AC700Chromebook_610Acer plans to offer fewer Microsoft products, more Google Chromebooks and increase production of Android-based mobile devices, said Jim Wang, President of Acer.

The Taiwan-based PC manufacturer, reported a second quarter loss on August 7 of $11.4 million USD / NT$343 million compared with a net profit of NT$56 million a year earlier. Acer said the loss was due primarily to increasing investment in product design and a rise in DRAM prices, which effected the company’s gross margins.

But on the bright side, Jim Wang said on a conference call, reported in the Wall Street Journal: “We are trying to grow our non-Windows business as soon as possible. Android is very popular in smartphones and dominant in tablets…I also see a new market there for Chromebooks.”

Wang added that Chromebooks comprised nearly 3 percent of Acer’s shipments in the second quarter. Furthermore, he expects Chromebooks together with Android smartphones and tablets “will likely contribute 10 to 12 percent of Acer’s revenue by the end of this year, and may grow up to 30 percent in 2014.”

About Cliff Boodoosingh

Cliff Boodoosingh has been writing on Internet-based technology for more than 10 years. At Dow Jones he covered the money markets, Canadian dollar and daily hot stocks. He authored Regional Analysis sections and competitor profiles for business intelligence reports on the mobile/wireless markets at Marcus Evans. He recently moved from managing digital publications and media coverage for the Technology Division at VerticalScope to oversee content development at, a new personal finance portal.
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