Research Shows Google Chromebooks Making Market Impact

Research shows that Chromebook computers accounted for approximately 20 to 25 percent of all laptops sold for less than $300 in the US in the past eight months.

Market research firm NPD Group said that Chromebooks represent the fastest growing segment of the PC market based on price.
Chromebook-Store
Retailers noted that during the 2012 holiday season the $250 Samsung Chromebook and the $200 Acer C7 Chromebook were selling briskly bolstered by perks such as 100 gigabytes of cloud storage with Google Drive.

NPD Analyst Stephen Baker told Bloomberg.com: “While we were skeptical initially, I think Chromebooks definitely have found a niche in the marketplace…the entire computing ecosystem is undergoing some radical change, and I think Google has its part in that change.”

With the recent addition of Walmart and Staples to its growing retail base and continued success with channel partners worldwide, one would expect Chromebook sales to remain firm going forward.

About Cliff Boodoosingh

Cliff Boodoosingh has been writing on Internet-based technology for more than 10 years. At Dow Jones he covered the money markets, Canadian dollar and daily hot stocks. He authored Regional Analysis sections and competitor profiles for business intelligence reports on the mobile/wireless markets at Marcus Evans. He recently moved from managing digital publications and media coverage for the Technology Division at VerticalScope to oversee content development at Rates.ca, a new personal finance portal.
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