Google Needs to Rework Chromebook Strategy in Taiwan

With second generation Chromebooks still in production and individual units still in transit for new buyers, there appears to be rumblings amongst some of the product manufacturers.

DIGITIMES, which provides daily coverage of Taiwan’s IT companies, reports that HTC and Asus will not be partnering with Google on second generation Chromebooks.

Reports DIGITIMES: “Seeing Acer and Samsung’s first-generation Chromebooks only selling less than 200,000 units (HTC and Asus)…have already decided to back off from cooperating with Google on the second-generation Chromebook, while Acer is still evaluating the project.”

There has been no confirmation from any of the companies involved that the sales numbers are accurate or whether the Taiwanese manufacturers have dropped out of any existing partnerships.

However, Google remains confident that Chromebooks will continue to be manufactured in Taiwan with partnerships of original equipment manufacturers and original design manufacturers still in tact.

Sundar Pichai, senior vice president of Chrome at Google, said in a teleconference with local media: “As we go through later this year, you’ll see us in a better, stronger presence in the marketplace.”

About Cliff Boodoosingh

Cliff Boodoosingh has been writing on Internet-based technology for more than 10 years. At Dow Jones he covered the money markets, Canadian dollar and daily hot stocks. He authored Regional Analysis sections and competitor profiles for business intelligence reports on the mobile/wireless markets at Marcus Evans. He recently moved from managing digital publications and media coverage for the Technology Division at VerticalScope to oversee content development at, a new personal finance portal.
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