Google’s Chrome browser continues to sizzle. Chrome now boasts a very healthy 16.2 percent market share, second in growth only to Apple’s Safari.
Analysts believe the Chrome Web browser, which has enjoyed a steady increase over the past three years, is poised to grab a 20 percent market share by 2012 at the current rate of adoption.
Research firm Net Applications reports that Chrome’s share improved from 15.5 percent through August and only trailed Apple’s Safari browser, which climbed to 5 percent share from 4.6 percent in the past month. Internet Explorer dropped from 54.4 percent to 55.3 percent, while Firefox declined to 22.5 percent from 23.6 percent.
Google is currently running television advertising to promote the Chrome browser and expects initiatives such as the recent opening of a Chromebooks retail store in London (called the Chrome Zone) to add to the current 160 million users worldwide.