Google Starts Promoting Chrome in Indonesia

The Indonesian Internet market is the fourth largest in Asia after China, India and Japan.

It makes perfect sense that Google wants to explore business opportunities in the country and a Google Chrome campaign is an excellent starting point.

Adoption of Google’s Chrome browser has been on a tear over the past three years and in all likelihood will overthrow Mozilla’s Firefox for the second most popular option worldwide in 2012. In the Asian market currently, the Chrome-OS powered Chromebook laptops are only available in Korea, Samsung Electronics’ home market.

The primary focus will be to make Indonesians realize the power of Internet and to that end Google is involved in advertising campaigns such as Blood for Life and Indonesia Berkebun (Indonesia Gardening).

Google has not officially commented on whether an office will be opened in Jakarta as it conducts the five week promotional stint in the country.

About Cliff Boodoosingh

Cliff Boodoosingh has been writing on Internet-based technology for more than 10 years. At Dow Jones he covered the money markets, Canadian dollar and daily hot stocks. He authored Regional Analysis sections and competitor profiles for business intelligence reports on the mobile/wireless markets at Marcus Evans. He recently moved from managing digital publications and media coverage for the Technology Division at VerticalScope to oversee content development at Rates.ca, a new personal finance portal.
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