Google Opens Up First Chromebook Store


The world’s first Google Chromebook store has just opened up for business.

If you’re based in London (UK), this will make sense to you: it’s located at Currys and PC World on Tottenham Court Road.

Starting on Sept. 30, Chromebook enthusiasts or just plain folk who need a good laptop can head over to the 285-square foot shop and browse. But it will only be operating until Christmas.

However, if things go well the new Chrome Zone shop just might go the way the big Apple stores did.

Arvind Desikan, head of consumer marketing at Google UK, said: “It is our first foray into physical retail. This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads.”

Desikan notes that roughly 80 percent of laptop sales are made through stores, like the Chrome Zone.

This means that Amazon.co.uk and PCWorld.co.uk are no longer the only vendors for the Samsung Series 5 Chromebooks, which have been available for purchase since June 24th.

About Cliff Boodoosingh

Cliff Boodoosingh has been writing on Internet-based technology for more than 10 years. At Dow Jones he covered the money markets, Canadian dollar and daily hot stocks. He authored Regional Analysis sections and competitor profiles for business intelligence reports on the mobile/wireless markets at Marcus Evans. He recently moved from managing digital publications and media coverage for the Technology Division at VerticalScope to oversee content development at Rates.ca, a new personal finance portal.
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